Disebabkan emel yahoo macam tak buleh harap, maka saya pun copy-paste kat sini je lah.. harap take note ye kengkawan. Ada lagi satu file powerpoint. meh datang bilik copy. huhu
cima
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Activity 2
Based on public service advertisement, prepare 5-7 minutes presentation in English.
Choose any printed advertisement on public services from the newspaper or magazines. Cut out the advertisement and paste onto a mounting board with a border of 1” x 1”. Present it to the class; briefly explain about what the advertisement is all about and why it has been chosen. Identify which elements of art that has been stressed, organized or used to express the ideas. Describe, elaborate and discuss about the advertisement. Explain about the graphic elements such as the layout, colours, fonts etc. Students may include their opinion about the advertisement. The written notes on the presentations must be glued at the back of the mounting board where the advertisement is placed. Write your details in a small box at the corner.
At this stage, students already have a brief knowledge about advertising, even as a consumer. They must be able to extract and see how the advertisers ‘positioned’ or strengthened the services or message in the market to achieve the target. There is a specific instruction in the assignment. Students must be aware of the requirements and procedures.
It is in the saying that a picture can describe a thousand meaning. The task for the assignment is to understand the whole idea and how the layout works. Student must be able to do a ‘formal analysis’ on the artwork. What it mean by ‘formal analysis’ is to see how the audiences or readers eye moves around the object / subject matter. For a start, the students have to questions themselves on where does ‘the eyes goes first’ and why they are attracted to that part of the image, making them aware of the elements that are present in the work of art and the principles that has been applied. By using the similar techniques, student learn how to arrange the structure of their speech i.e.; introduction, content and conclusion.
The presentation exercise will improve the student’s delivery of the presentation and at the same time, build their confident level. Students will learn from their peers throughout the presentation, that each one of us as an individual may share the same view or may have a different perspective about the same advertisements. At the end of each presentation, students will be given 5-7 minutes for question and answer sessions.
You will be judged based on the following criteria:
· Structure / Arrangement- relevance & adequacy of content 2%
· Delivery- fluency, intonation & pronunciation 2%
· Language- grammatical accuracy, choice of word 2%
· Body Language / Movement- expression, ability to interact 2%
· Appearance / style 2%
10%
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